It has come to our attention that you maintain a fine establishment upon the World Wide Web, powered by that most venerable of engines, WordPress, and observed by the all-seeing eye of Google Analytics. We write to you today with news of a better way — a method by which you might interrogate your visitor data not through tedious clicking and squinting at dashboards, but through the simple art of conversation with an artificial intelligence.

What follows is a complete guide to achieving this. You may, of course, hand this entire document to your preferred AI assistant and instruct it to walk you through any step. We have taken the liberty of organizing the matter into three approaches, ordered from the simplest to the most powerful.

I. Keep Google Analytics & Add Intelligence

You already possess Google Analytics. Excellent. What you may not know is that Google has quietly embedded an intelligence of its own within the dashboard, and furthermore, ChatGPT may be connected to it with varying degrees of effort.

1. Navigate to analytics.google.com
2. Observe the search bar at the summit of the dashboard — this is Analytics Intelligence
3. Type plain English questions into it, such as:

• “How many users visited last week?”
• “What are my top pages?”
• “Show me traffic by country”

Google Analytics shall respond with charts and figures. This requires no setup whatsoever — it is already at your disposal.

1. In Google Analytics, navigate to any report of interest
2. Click the export button (upper right corner) → Download as CSV
3. Open ChatGPT and attach the CSV file
4. Ask: “Analyze this traffic data. What are the trends? What should I focus on?”

1. Go to chat.openai.com → Explore GPTs → Create
2. Name it “My Analytics Assistant”
3. In the Actions section, add a new action with the Google Analytics Data API
4. Set the Base URL to https://analyticsdata.googleapis.com/v1beta
5. Authenticate via OAuth 2.0 with your Google account
6. In the GPT instructions, include the following:

II. A Better Way — Plausible Analytics

If you are weary of Google’s complexity, or if you value the privacy of your visitors, we commend to your attention Plausible — a fine instrument of European craftsmanship that does the same job with a fraction of the fuss and none of the moral ambiguity.

1. Cloud (easiest): Visit plausible.io and create an account — nine dollars per month
2. In WordPress, install the “Plausible Analytics” plugin from the plugin directory
3. Enter your Plausible domain. The plugin handles the rest
4. Visit your Plausible dashboard → Settings → API Keys → create one and guard it well

1. Create a Custom GPT as described in Section I
2. Add an Action with Base URL: https://plausible.io/api/v1
3. Set authentication to API Key in header: Authorization: Bearer YOUR_KEY
4. In the GPT instructions, include:

III. Questions Worth Asking

Once the machinery is in place, you may find yourself at a loss for what to ask. We offer this catalogue of worthy inquiries:

• “How many visitors did I get this week compared to last?”
• “What is my bounce rate, and should I be concerned?”
• “Where are my visitors from, geographically?”
• “Mobile or desktop — which prevails?”
• “What hour of the day brings the most souls to my door?”

• “Which of my pages commands the most attention?”
• “Which pages suffer the highest rate of abandonment?”
• “What should I write more of, based on the evidence?”

• “Which social platform sends me the most visitors?”
• “Did traffic change after I posted on Tuesday?”
• “What searches lead people to my site?”

IV. A Summary of the Approaches

Approach	Effort	Cost	Best For
Google Analytics built-in AI	None	Free	Quick answers, already there
Google Analytics + ChatGPT CSV	Low	Free	Deeper one-off analysis
Google Analytics + Custom GPT	Medium	ChatGPT Plus ($20/mo)	Live querying
Plausible + Custom GPT	Medium	$9/mo + ChatGPT Plus	Privacy + AI + clean API
Self-hosted + CLI AI	High	Free	Full control (David’s setup)